YOU DO YOU
It all started with a brush designed with a bristle architecture to give its user a scalp massage based in traditional Chinese massage. From here, we created a foundation of clean, cruelty-free, high-performing products to build beautiful hair; beginning at the scalp with formulas that cleanse, infuse, and promote growth, all the way to the ends, with brushes and tools that offer a salon-quality blowout at home.
This is why our community includes everyone from self-made innovators and online creators, to seasoned salon professionals. Real beauty starts with strong roots. That’s why a scalp regimen is the key to creating lasting, beautiful hair.